Sunday, May 10, 2009

Week TwO

In understanding the history of advertising, coca-cola advertising history can be a good example in demonstrating how the marketing science has been developing over time.

The first Coca-cola sale was at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886. It was initially sold as a patent medicine for 5 cents. Coca-Cola promotion has had a significant impact on American advertising and its overall culture. It is even (erroneously) credited with the invention of the US traditional Santa Clause image.
Coca-Cola first print ad was published in 1895 featuring a young Bostonian actress named Hilda Clark who was the company spokesperson.

The ad campaign featured various people and concept.

more examples & discussion in class...

Notes for this week





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1 comment:

  1. anonymousMay 10, 2009 at 9:45 PM

    Dear Ms Daliza,

    the link for note One is broken. Can u pls reupload it? thanks

    ReplyDelete

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