First Group Assignment

Puffery is biased information, but recognized and accepted by industry, regulators and consumers. the legitimate exaggeration of advertising claims to overcome natural consumer scepticism. Its done to make your products look better than that of the competition.

puff·er·y (pŭf'ə-rē) 
n.

Flattering, often exaggerated praise and publicity, especially when used for promotional purposes. 

 According to law, puffery is legal if the company that is doing the puffing simply claims to be boasting.

In a group of 5, please come up with a PUFFERY ADVERTISEMENT to be presented in class on Wednesday, 20^th May 2009.

 

1. Just one advertisement.

2. Print advertisement.

3. Could be product/services etc.

4. As creative as you want it to be.

 

When you present in class, you need to explain the advertisement in details. The background, colors, models etc. You also need to justify the objective/ reasons why you chose the puffery in the advertisement.

 

Have fun