Advertising & Consumer

•Theoretically consumers are end users and customers are buyers but this definition brings about some degree of ambiguity . Therefore we define consumers as those who seek products to consume and satisfy they needs. Based on this definition, consumers are the most important element in marketing and understanding their behavior makes really sense.

Factors influencing consumer behavior

1. Cultural

- Culture

-Subculture

-Social Class

2. Social

-Reference groups

-Family

-Roles & Status

3. Personal

-Age & Life cycle stage

- Occupation

-Economic situation

- Lifestyle

- Personality & Self- Concept

4. Psychological

-Motivation

-Perception

-Learning

-Beliefs & Attitude

Advertisers need to understand all the questions consumer ask themselves before making a purchase in order to successfully attract them

•Why do we buy? •How  do we buy? •Where  do we buy from? •How much do  I buy?

•With whom do I buy? •For whom do I buy? •How often do I buy? •What brand do I buy?

•By studying consumer behavior marketers being able to understand different behavior of various consumers toward different products and brand .then they can set proper set of strategies in marketing mix policies  to target and serve consumers in different segments which in return would result in consumer satisfaction , consumers satisfaction will undoubtedly lead to consumer loyalty and constant profit for company.